Do you know how to design gift box packaging based on customer positioning?

With the rapid development of the economy and the improvement of living standards, high-end gift box packaging is gradually approaching our lives. Some factors such as gender and age will directly affect consumers' shopping choices. Therefore, in order to get better sales, gift box packaging manufacturers design different packaging for different ages and genders so that consumers can have a more intuitive understanding of the product. Today, the editor will introduce to you how to design gift box packaging according to customer positioning.

1. Women's gift box packaging

When designing women's gift box packaging, we should consider that men and women have different standards for appreciation of gift packaging; women pay more attention to details when appreciating gift packaging. Women's psychology tends to be rich in packaging design, and the colors should be warm; such as pink, green, etc., highlighting artistry and popularity.

2. Men's gift box packaging

When customizing men's gift box packaging, men's hobbies and characteristics should be considered. For example, men are naturally passionate, rough, generous, scientific and practical. Therefore, when designing, you should consider the colors of the packaging we use, and choose some cool tones such as blue, black, etc., except for festive gifts.

3. Children's Consumer Goods Gift Box Packaging

As children's status in the family declines, gift boxes for children have become increasingly fashionable and expensive. At the same time, in order to match the gift, the gift box should pay attention to color, pattern, etc. Children at this stage have a strong desire for imitation and knowledge, so the colors should be bright and changeable, and the patterns should be large. For example, some cartoon images.

4. Gift packaging for young people

The packaging design of young people should keep up with market demand, because they are picky about the practicality and artistry of gift packaging, and they must pursue new trends. Young people respond quickly to things, can quickly discover new things, and like to be unique. Therefore, the packaging of gifts must be avoided in the color, design, etc., which is old-fashioned and varied, which can better meet the needs of young people.

5. Gift packaging for the elderly

For the gift packaging design for the elderly, we should choose gifts that are simple, easy to carry and have a certain degree of tradition and practicality. Most of the gifts given to the elderly are food tonics, and the packaging patterns are simple and the text should be clear.