How to express the creativity of the gift box design

As the improvement of everyone's consumption power and the changes in consumption concepts, iron box packaging design is becoming more and more important in our real life. We not only need to design iron box packaging to reflect product information, but also attract customers' attention. Then the creative expression of iron box packaging design is particularly important. So how should we express our creativity when designing iron box packaging, and how should we prepare before expressing our creativity?

Creativeness is a good idea, a good idea, and highlights its novelty and uniqueness. The "creation" in creativity has the explanation of "first creation--". "Intellect" means "new meaning, creativity". The embodiment of the creativity of iron box packaging design is multifaceted. It can be reflected in the iron box packaging materials, iron box packaging forms, iron box packaging structure, or in the specific links such as the iron box packaging brand font, iron box packaging graphics, iron box packaging colors, iron box packaging arrangement, etc. Iron box packaging design is a visual communication art, seeking visual originality and aesthetics, and at the same time it must have clear information. Without clear informational creative expression of visual form, its creativity cannot reflect the commercial value of iron box packaging. Creativity must always revolve around the function of iron box packaging - disseminating information.

Iron Box Packaging Design Creative Preparation: Creativity reflects a kind of innovation. Innovation is the source of human society and the inexhaustible driving force for artistic progress, innovation and change. Iron box packaging design serves business and faces a fiercely competitive market and picky consumers. Only creative commodity iron box packaging can be sales, attractive, and conquer the market and win the favor of consumers. Creativity is the soul of design and the prerequisite for successful design. Good ideas come from designers' keen market insight and positive thinking, accumulation of knowledge and rich experience. Creativity is the magic weapon for successful iron box packaging design.

However, iron box packaging design creativity is a restricted creative activity, (such as the basic size, shape of iron box packaging, customer subjective opinions, iron box packaging cost, and restrictions on iron box packaging processing technology, etc.) How to create freedom in constraints and make infinite thinking under limited conditions is a long-term work that every designer must strive to explore. Before making specific creativity in iron box packaging, you must first fully understand the company and products that produce goods. Generally, from three aspects: 1. The basic situation of the market, such as the market characteristics and potential of the product, competitors, etc.; 2. The basic situation of the consumer group, such as the age, economic income, cultural quality of the consumer group; 3. The basic situation of the market-related products and their own products, (if new products are launched or old products are converted to iron box packaging) includes brand image and popularity, favorability, trust, product price, quality, sales methods, etc.

After extensive understanding, designers can fully utilize their personal imagination and creativity based on the information they have, make a preliminary creative path, and then after further repeated consideration, improvement and development, finally determine the creative point. In general, the creative goal of iron box packaging should firmly establish the idea of ​​"people-oriented". Lao Tzu once said: Therefore, the way is great, the sky is great, the earth is great, and the people are also great. There are four major elements in the domain, and people live in one place. It shows that people are an important factor that cannot be ignored, and people-oriented thinking should be valued. When looking for accurate and reasonable positioning of iron box packaging design. We must pay attention to people’s material needs and spiritual feelings.

In the creative expression of iron box packaging design, we must first adjust our thinking to make our thinking fit the creative ideas of iron box packaging design, which is why our thinking is more valuable. Only in this way can the creativity of iron box packaging design be expressed to the fullest and make the iron box packaging design better.