Consumers like high-quality custom-made iron boxes. People often say, “You should never judge a book by the cover”, but when promoting your new product, the external packaging is as important as the inside. Big companies know this very well and they will likely design attractive packaging to attract targeted people, so they may go a long way. If you want to compete with your peer brands, every detail of the product, including product packaging design, needs to be taken seriously. Of course, product quality plays a big role in determining a company's success, but product packaging is an element that convinces consumers to buy the product first. Market research studies show that although people do not know or have no experience with products, most customers (about 68%) are willing to buy ready-made products (if the packaging looks good).
In other market research, it was found that exquisite product packaging is an important factor for consumers to purchase repeatedly. More powerful than online reviews and TV commercials. In other words, packaging is not just about vision. Here are some compelling reasons why packaging seems to have a stronger influence than it seems:
Striking packaging attracts attention: On a shelf filled with similar products from different brands, if the packaging of new products stands out from the crowd, it is more likely to attract customers.
The consistent custom iron box design is recognizable: although it is refreshing to see new products packaging from time to time, people are happy to buy products from familiar brands. This doesn't mean that the packaging needs to remain unchanged for years. It must be consistent in color selection, graphics, layout, material and shape.
The function of packaging is to protect products: consumers want to buy a product that maintains the appearance, shape and overall quality from the time the product leaves the factory to its first use. The solid materials designed in this way stimulate buyers’ ideological confidence when purchasing items.
Communicate the brand value of the company: The packaging of the product conveys the brand value that the company has, such as tea packaging, affordability, sustainability, craftsmanship, history or practicality. For example, hard tinplate materials are used to make the packaging of products; because of its good airtightness, extension, and recyclable properties, it is very popular among consumers.
The artistic sense of products: Even if the product is mass-produced, the artistic elements on the packaging will bring a sense of nature. This world is not exactly "function is better than form", and consumers always welcome some exquisite details.
Depend on the type of product, it is sometimes difficult to include all of the above elements in one package, but luckily, you don't have to. The packaging is divided into three layers, and you can use them as you want:
Exterior: The first thing consumers see. It can be a wooden box, plastic container, iron can or any other item that packs the product.
Inner layer: Consumers must first open another packaging to see or use the actual product. You may need to use cardboard, plastic, or PVC, etc. to provide additional protection.
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