How to design unique metal packaging

Metal packaging is one of the safest solutions for preserving food and cosmetics. Because it is recyclable and environmentally friendly, it costs less than other packaging materials and is economical. This is an important point to keep in mind when designing metal packaging.

1. Materials

The materials used in metal packaging must be rust-proof and corrosion-proof, so it is very important. Aluminum and tinplate meet this standard, are lightweight, sturdy and have other good manufacturing qualities. Both metals reliably protect food from environmental factors such as bacteria, moisture and light. Aluminum is particularly useful because of its strength as a barrier. Aluminum comes in many forms and can protect food from iron boxes to boxes. The sealing strip is added to the cap to seal it, which can further extend the shelf life of the food. Consumers prefer metal packaging containers because they are related to strength and durability. More and more consumers are also aware of the sustainability of aluminum, giving it a modern clean image. Data from market research firms show that global metal packaging is developing rapidly, with the market reaching US$141 billion by 2022. At the same time, the world's micropackaging market has also increased rapidly, providing safety in the production of various materials (including metals). Micro-packaging appears in the form of bags, bags, trays, cartons, etc. The more nanomaterials are used for packaging, the greater the demand for micropackaging. Demand for tinplate is also continuing to increase. Some of the advantages of tinplate box packaging is that it has a softness in many shapes. The history of metal cans in food sales dates back to the early 19th century. Its application has evolved from packaging wine to various food fields, as its future seems to continue.

2.Shape

Packages come in various shapes from round to square and rectangle. Special shapes such as conical and octagonal shapes can be used in modern packaging, which depends largely on the research of the consumer and the imagination of the designer. Many studies have shown that shape plays an important role in the subconscious level of consumers. Everyone has a unique relationship between shape and shape, which also helps define the consumer’s impression of the product. According to a study published by a market research institute in the first half of 2019, consumers respond well to the angle and alignment of shapes and are more satisfied with the direction and shape of the circle. The study further found that the shape of the water droplets can provide designers with positive opportunities.

3. Sealing

The packaging must be closed and sealed. For example, shrouds, screws, hinges, compact sizes and special shrouds. Hinges exist as a common solution to preserve lids, lids, lids or bolts and boxes. Some popular sealing covers for food packaging include a torsion, a screw cap and a standard continuous thread cap. Aluminum shells are often used as walls to block dust, oxygen and moisture. Aluminum is made through hinges and other connectors, helping to reseal the container and reuse it. It is a material that can be used in any shape, so it can easily become the basis for innovative closed styles. Other accessories include threads, lugs, locks and adhesives.

4. Printing effect

Designers can add effects to packages, such as creating 3D effects by letters to attract attention. Green results can be achieved using smaller containers and lighter or less material (the emphasis is on recyclable materials). The manufacturer's information conveying function is to share as much product information as possible and to connect with consumers whom they consider to be profound researchers. Regarding effects, the main concept that should be remembered is to convey the theme and feelings of the product to the consumer, and the effect will not confuse the consumer. When replacing metal packaging, designers must keep in mind the existing familiarity of the brand.

One ​​of the disadvantages of metal packaging is that consumers usually do not see metal, which requires innovative design windows. Metal cans are usually coated with an organic protective layer, which can be safe and clean.

5. Color matching

No matter which product you use, the color can extend the service life and be unique. Packaging designers have been learning how color plays an important role in attracting consumers to buy packaging. Like other packaging components, everyone has their own personal color to do with emotions. Bright colors are often associated with happiness and excitement, while soft greens and blues are associated with images of the dirt and relaxation. Color psychology has now become an important part of marketing and branding. Various scientific research shows that color is a factor when consumers choose goods. Therefore, packaging designers must use research from the target market to use the appropriate color for the packaging. Some marketers believe that color is an important incentive to determine consumer decisions.