Metal packaging is one of the safest solutions for preserving food and cosmetics. Because it is recyclable and environmentally friendly, its cost is lower than other packaging materials, and it is economical. This is an important point to keep in mind when designing metal packaging.
The materials used in metal packaging must be rust and corrosion resistant, so it is very important. Aluminum and tinplate meet this standard, are light in weight, strong and durable, and have other good manufacturing qualities. Both metals can reliably protect food from environmental factors such as bacteria, humidity and light. Aluminum is particularly useful because its strength becomes an obstacle. There are many forms of aluminum that can protect food from tin boxes to boxes. A sealing strip is added to the bottle cap to seal it, which can further extend the shelf life of the food. Consumers like metal packaging containers because they are directly related to strength and durability. More and more consumers are also aware of the sustainability of aluminum, giving it a modern and clean image. Data from market research companies show that global metal packaging is developing rapidly. By 2022, the market will reach US$141 billion. At the same time, the world's micro packaging market is also rapidly increasing, providing safety in the production of various materials (including metals). Micro-packages appear in the form of bags, bags, pallets, cartons, etc. The more nanomaterials used for packaging, the greater the demand for micro packaging. The demand for tinplate continues to increase. Some of the advantages of tinplate packaging are the weldability and flexibility of a variety of shapes. The history of metal cans in food sales can be traced back to the early 19th century. Its application has developed from packaging wine to various food fields, because its future seems to continue.
The packaging has various shapes from round to square and rectangular. Special shapes such as conical and octagonal shapes can be used in modern packaging, which largely depends on the research of consumers and the imagination of designers. Many studies have shown that shape plays an important role on the subconscious level of consumers. Everyone has a unique relationship between shape and shape, which also helps to define the consumer's impression of the product. According to a study published by a market research institution in the first half of 2019, consumers responded well to the angle and alignment of the shape, and were more satisfied with the direction and shape of the circle. The study further found that the shape of the water droplets can provide positive opportunities for designers.
The package must be closed and sealed. For example, guards, screws, hinges, compact sizes and special guards. Hinges exist as a common solution for preserving lids, lids, lids or bolts and boxes. Some popular sealing caps for food packaging include press-twist, screw-on and standard continuous screw caps. Aluminum enclosures are often used as walls to cut off dust, oxygen, and moisture. Aluminum, through hinges and other connectors, helps reseal the container and reuse it. It is a material that can be used in any shape, so it can easily become the basis for innovative closed styles. Other accessories include threads, lugs, locks and adhesives.
4. Printing effect
Designers can add effects to the package, such as creating 3D effects by pressing letters to attract attention. Using smaller containers and lighter or less materials (focus on recyclable materials) can achieve a green effect. The role of the manufacturer in communicating information is to share as much product information as possible and get in touch with consumers who they consider to be deep researchers. Regarding effects, the main concept that should be remembered is to convey the theme and feeling of the product to consumers, so that the effects will not confuse consumers. When replacing metal packaging, designers must keep in mind the consumer’s existing familiarity with the brand.
One of the disadvantages of metal packaging is that consumers usually do not see metal, which requires an innovative design window. Metal cans are usually coated with an organic protective layer, which can play a safe and clean role.
5. Color matching
No matter what kind of product is used, the color can extend the service life and be different. Packaging designers have been learning how color can play an important role in attracting consumers to buy packaging. Like other packaging components, everyone has their own personal colors and emotions. Bright colors are often associated with happiness and excitement, while soft greens and blues are associated with earthy images and relaxation. Color psychology has now become an important part of marketing and brand promotion. Various scientific studies have shown that color is a factor when consumers buy goods. Therefore, packaging designers must use the research of the target market to use appropriate colors for the packaging. Some marketers believe that color is an important incentive for consumers to decide.
Zhongshan City, Guangdong Province
Yulong Industrial Zone, Jidong, Xiaolan Town