The product’s tin box packaging design directly affects the number of product sales and the product’s popularity. Therefore, the exquisite packaging of the product is very important. The tin box packaging design is a complex process that requires designers to balance many very specific requirements and fuse them together to make a finished product. This may require a lot of repeated design, but in order to help customers solve the problem, we list a few suggestions, which contain important rules for tin box packaging design. From the audience and positioning of your product, the correct color scheme is proposed. Please continue reading to find the right box for your product.
1. Target your customers
This may be the key point you need to keep in mind, no matter what your audience demographics, be sure to check back to see if the image selection, color combination and wording fit the target market. If you want to sell children's confectionery products, please ensure that the packaging design is based on the preferences and safety factors of parents and children! The packaging for children is mostly bright and colorful, with soft bubble writing fonts.
2. Simplify the packaging and give it personality
Don't overuse too many colors, too many conflicting fonts on any product packaging, and don't oversaturate the text in typography. On the contrary, less is more, and concise and clear colors and text are more attractive. In short, color and text should not cause confusion on the appearance of the package. If you make the packaging too complicated, it will be difficult for the target customers to understand the meaning and purpose of the product. When passing the product, potential customers can intuitively understand the contents of the package without having to pick up the product and inspect it thoroughly; the entire surface should ensure clarity. Moreover, due to the existence of peer products, unless it is a real niche product, it is necessary to make the packaging easy to identify and distinguish. The unique performance makes you stand out from the fierce competition.
3. Choose the color of the box
When customizing the color on the tin box packaging, you should follow the following points:
a. Ensure that the color of the packaging is consistent with the original color of the brand so that your product is immediately recognizable. As mentioned above, please keep it simple and avoid using too many colors that cannot be used together. Use contrasting colors moderately.
b. Your color should attract attention-do some filtering on the most popular color choices in the product category. For example, there are several kinds of coffee tins, with dozens of packages, simple brown cardboard packaging boxes, fashionable printed matter and pattern packaging boxes; the key is that the packaging colors are unique and attractive.
c. When choosing colors, please remember the basic principles of color theory and the different meanings caused by various colors. Pay attention not only to the way certain color combinations or contrasts, but also the emotional effects they produce.
Zhongshan City, Guangdong Province
Yulong Industrial Zone, Jidong, Xiaolan Town